About Sayari:
Sayari is the transparency company providing the public and private sectors with immediate visibility into complex commercial relationships by delivering the largest commercially available collection of corporate and trade data as a dynamic model of global ownership and trade activity. Sayari’s solutions harness this model to enable risk resilience, complex investigations, and clear-eyed business decisions. Sayari is headquartered in Washington, D.C., and its solutions are used by thousands of frontline analysts in over 35 countries.
Our company culture is defined by a dedication to our mission of using open data to enhance visibility into global commercial and financial networks, a passion for finding novel approaches to complex problems, and an understanding that diverse perspectives create optimal outcomes. We embrace cross-team collaboration, encourage training and learning opportunities, and reward initiative and innovation. If you like working with supportive, high-performing, and curious teams, Sayari is the place for you.
POSITION DESCRIPTION
We are looking for an experienced product marketing leader to position our company for accelerated growth, create a high-caliber product marketing strategy, and drive our go-to-market efforts. This is an exciting and highly strategic role, we need an innovative, fast-moving, creative yet data-driven leader to position our products, and drive alignment across our organization for growth. The mission of this role will be to develop go-to-market positioning and messaging to develop a coordinated product-content strategy that levels Sayari above their competitors.
JOB RESPONSIBILITIES
POSITIONING & STORYTELLING: Drive the development of compelling, differentiated positioning and messaging through a structured framework that tells Sayari’s story, reinforces our value across all channels, and keeps us poised for the future. Partner closely with leadership, sales, and demand generation to refine messaging, while continuously assessing market trends and competitive shifts to ensure ongoing relevance.
GO-TO-MARKET & RESEARCH: Lead a data-driven GTM strategy informed by deep market and competitive analysis, ensuring it is well-documented and organized. Act as a strategic partner to sales, product, marketing, and enablement to drive alignment across teams. Continuously refine positioning and launch strategies based on performance insights, customer feedback, and evolving market conditions. Proactively maintain and update key documentation, including buying drivers such as legislation and use cases.
COMPETITIVE ENABLEMENT & WIN-LOSS: Become the internal expert on our competitors by leading a proactive, structured competitive intelligence program. Leverage customer feedback, sales insights, and market trends to refine positioning and sales strategies. Develop and maintain dynamic competitive battlecards, drive regular enablement sessions, and provide strategic input into product roadmap and GTM decisions. Conduct rigorous win-loss analysis, delivering actionable insights that shape both short-term tactics and long-term strategy.
PRODUCT COLLABORATION: Develop a thematic calendar in collaboration with product and drive a structured, proactive approach to internal product collaboration and launch communications. Maintain deep integration with product, sales, and enablement teams to ensure seamless alignment on feature releases and product launches.
CONTENT CREATION: Own and drive a strategic product marketing content program that fuels both external marketing and internal enablement. Develop high-impact content aligned with GTM priorities, from thought leadership (blogs, LinkedIn, white papers) to product marketing assets (demos, one-pagers, feature explainers). Ensure alignment between external messaging and internal enablement through FAQs, sales decks, and product documentation, collaborating closely with marketing, sales, and product teams to support pipeline and revenue goals.
Required Skills & Experience:
8+ years in B2B product marketing with at least 3+ years in a management role
5+ years of experience working in supply chain risk technology, reg tech, risk management, or investigative services technologies
Experience working in a high-growth technology environment
Proven track record of successful product launches and go-to-market strategies.
Excellent storytelling, messaging, and positioning skills.
Strong understanding of enterprise software markets, including key industries, buyer personas, customer journeys, and competitive landscapes
Experience in GTM strategy, sales enablement, and product positioning across a portfolio of products
Exceptional analytical skills with expertise in conducting market research and competitive analysis to shape marketing strategies and drive data-informed decision-making
Experience working cross-functionally with Product, Sales, and Demand Generation teams.
Exceptional verbal and written communication skills.
Ability to lead, inspire, and mentor a team.
Benefits:
· 100% fully paid medical, vision, and dental for employees and their dependents
· Generous time off; we observe all US federal holidays, close our office for a winter break (12/24-12/31), in addition to granting 18 PTO days and 10 sick days
· Outstanding compensation package; competitive commissions for revenue roles and quarterly bonuses for non-revenue positions
· A strong commitment to diversity, equity, and inclusion
· Eligibility to participate in additional benefits such as 401k match up to 5%, 100% paid life insurance (up to $100,000 coverage),, and parental leave
· A collaborative and positive culture – your team will be as smart and driven as you
· Limitless growth and learning opportunities
Sayari is an equal opportunity employer and strongly encourages diverse candidates to apply. We believe diversity and inclusion mean our team members should reflect the diversity of the United States. No employee or applicant will face discrimination or harassment based on race, color, ethnicity, religion, age, gender, gender identity or expression, sexual orientation, disability status, veteran status, genetics, or political affiliation. We strongly encourage applicants of all backgrounds to apply.
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